Overview
The Analytics page gives you a unified view of how your GTM motion is performing. It pulls data from your tracked Digital Experiences, campaigns, and integrations into a single dashboard — no spreadsheet assembly required. Go to Analytics in the main navigation to access it.KPI Summary
Four headline metrics appear at the top, each with a trend indicator showing change vs. the previous period:| Metric | What It Tells You |
|---|---|
| Total Traffic | How many visitors your properties are attracting |
| Page Views | Total content consumption across your site |
| Conversion Rate | What percentage of visitors are taking action |
| Avg. Session Duration | How engaged visitors are when they arrive |
Charts & Breakdowns
Traffic Growth — An area chart showing visitors and page views over time. Use this to spot momentum shifts and the impact of campaign launches. Journey Funnel — Visualizes how visitors progress through your buyer journey stages from Awareness to Retention, with drop-off percentages at each step. This is your primary tool for identifying where the funnel is leaking. Traffic Sources — Where your visitors are coming from — organic search, paid, direct, referral, social, and email. Top Countries — Geographic distribution of your audience. Device Breakdown — Desktop vs. mobile vs. tablet split. Top Performing Pages — Which pages drive the most traffic and engagement. Campaign Performance — ROI and conversion effectiveness across active campaigns.Time Period & Filters
Use the controls at the top of the page to adjust the view:- Date range — Last 7 Days, Last 30 Days, Last 90 Days, Quarter-to-Date, Year-to-Date
- Experience filter — View all Digital Experiences together, or isolate a specific property
AI Recommendations
Below the charts, GTM Suite surfaces up to four AI-powered recommendations based on your current data:- Improvement — Optimizations that would lift a specific metric
- Warning — Signals that indicate a problem developing
- Opportunity — Untapped potential based on your traffic or funnel patterns
Reports
The Reports tab lets you schedule and export structured reports for your team or leadership:| Report | Best For |
|---|---|
| GTM Recommendations | Weekly AI insights for the marketing team |
| Executive Summary | KPI snapshot for leadership |
| Traffic Analysis | Deep dive on sources and trends |
| Conversion Funnel | Funnel health review |
| Campaign Performance | ROI and channel effectiveness |
| Audience Insights | Demographics and behavior patterns |
- Set a delivery schedule — Daily, Weekly, Monthly, or Manual
- Select which Digital Experiences to include
- Add email recipients
- Include or exclude AI recommendations
- Trigger a manual run immediately
- Download the last generated report
Exporting Data
Click Export at the top of the dashboard to download the current view:- PDF — Formatted for sharing in meetings or email
- CSV — Raw data for Excel or data tools