The Campaign Assistant is a guided AI wizard that takes your campaign brief and produces ready-to-use content across every channel you select — social posts, email sequences, ad copy, SEO topics, and landing page content. It uses your ICP profiles, brand kit, and value propositions as context, so the output is specific to your brand and audience rather than generic templates.Go to Brand Marketing → Campaigns and click Campaign Assistant, or navigate directly to /campaigns/assistant.
Before running the assistant, make sure you have at least one ICP profile with a persona and value proposition, and a Brand Kit with a mission statement. These significantly improve the quality of generated content.
Connect the assistant to a campaign and define what success looks like.
Field
Description
Campaign
Select an existing campaign or create a new one
Campaign Goal
A plain-language description of the objective (e.g., “Increase demo requests for our Q2 launch”)
Specific Objectives
Measurable targets (e.g., “Generate 50 demo requests in 30 days”)
Be specific with your goal and objectives. Vague goals produce broad content. “Generate 50 qualified demo requests from SaaS companies in 30 days” will produce sharper output than “get more leads.”
Each persona shows its job title, seniority level, and function. The assistant uses persona data to adapt tone, terminology, and messaging — a VP-level persona gets different framing than an individual contributor.You must select at least one persona to proceed.
Choose which of your value props to lead with in this campaign.The list is populated from the ICP profile selected in Step 2. Each value prop shows its title and a description preview. Select the ones most relevant to this campaign’s goal — the assistant will weave them into copy across every channel.You must select at least one value prop to proceed.
Define the primary offer and call-to-action that will anchor the campaign.
Field
Required
Example
Primary Offer
Yes
”Free 14-day trial”, “Download the guide”, “Book a demo”
Primary CTA
Yes
”Start Free Trial”, “Get the Guide”, “Schedule a Call”
Launch Date
Optional
Sets timing context for scheduling and urgency copy
The offer and CTA appear consistently across all generated channel content — your social posts, ads, emails, and landing page will all drive toward the same action.
Select the marketing channels to include in this campaign. Channels are grouped by buyer journey stage:
Stage
Channels
Awareness
Social Media, Ad Platform, Podcast, Offline, Other
Interest
Web Page, Webinar, Organic, Other
Desire
Email, SMS, Direct Mail, Referral
Action
Email, Ad Platform, Web Page
Retention
Email, SMS, Referral
Select at least one channel to proceed. The assistant generates specific content for each channel you choose — selecting more channels produces a broader campaign plan.
After completing all five steps, click Generate Campaign. The assistant submits your brief and begins building the campaign plan.A progress indicator shows real-time status:
Status
Meaning
Pending
Job queued
Processing
AI is generating content
Completed
Plan is ready to review
Failed
An error occurred — you can retry
Generation typically takes 30–90 seconds depending on the number of channels selected.
All generated content is fully editable before use. From the Campaign Plan view:
Click into any section to edit copy inline
Review social posts on the scheduling calendar and adjust timing by dragging
Edit email subject lines and body copy in the email sequence editor
Modify ad headlines and descriptions in the ad preview cards
Copy any section to clipboard for use in external tools
Generated content is a starting point. Review it for accuracy, brand voice consistency, and any product-specific details the AI couldn’t know from your profile. Plan for one round of edits before publishing.
Opens the full generated plan for review and editing
Skip Drafts for Now
Saves the plan and returns to the campaign list — you can access it later
Start Over
Clears the current brief and restarts the wizard
Generated content is attached to the campaign you selected in Step 1. You can return to the campaign at any time to review the plan under the campaign detail page.
Complete your ICP before running the assistant. Firmographics, personas with seniority and function, and at least two or three value props give the AI strong context to work with.Write a specific goal. The goal field has the highest influence on output quality. Include your target audience, the desired action, and a timeframe.Select channels intentionally. Don’t select every channel — choose the ones your team will actually use. A focused 3-channel plan is more actionable than a sprawling 10-channel one.Use the Brand Kit voice settings. Tone adjectives and a mission statement in your Brand Kit directly shape how the AI writes. Set these before generating.
