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Overview

SEO Audits crawl your website and analyze it for technical issues that affect search engine performance. Each audit produces an overall health score, a categorized list of issues by severity, and actionable recommendations to fix them. Go to SEO → Audits to run your first audit or view past results.

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Running an Audit

  1. Select the Digital Experience (website) you want to crawl from the dropdown
  2. Click Run Audit
  3. The audit runs asynchronously — a progress bar tracks completion in real time
Audits crawl publicly accessible pages only. Pages behind authentication, paywalls, or VPNs will not be included in the crawl.
The audit typically completes within a few minutes depending on the size of your site. You can navigate away — the audit continues in the background and the result will appear in your audit history when complete.

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Audit Status

StatusMeaning
PendingAudit queued and waiting to start
ProcessingCrawl in progress
CompletedResults are ready to view
FailedCrawl encountered an error — retry the audit

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Audit History

All past and in-progress audits appear in the audit list, sortable and filterable:
  • Filter by Digital Experience — Show audits for a specific website only
  • Sort by — Created Date or Overall Score (ascending or descending)
Each row in the list shows:
ColumnDescription
SiteThe Digital Experience that was audited
Overall Score0–100 health score with color-coded circle
StatusCurrent audit state
ProgressCompletion percentage bar
IssuesCount of Critical, Warning, and Info issues
Created DateWhen the audit was started
Click View Details on any completed audit to open the full report.

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Reading an Audit Report

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Overall Score

A circular score indicator at the top of the report shows your site’s SEO health at a glance:
ScoreHealth
80–100Good — site is well-optimized
60–79Fair — notable issues to address
0–59Needs improvement — significant problems present

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Issue Summary

Three cards beneath the score show a count of issues by severity:
SeverityColorPriority
CriticalRedFix immediately — actively hurting rankings
WarningYellowFix soon — missed optimization opportunities
InfoBlueFix when possible — minor improvements

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Issue List

Every discovered issue appears in an expandable accordion. Click any issue to see:
  • Title — What the issue is (e.g. “Missing meta descriptions”)
  • Description — A detailed explanation of why it matters
  • Affected pages — How many pages are impacted
  • Recommendation — A specific, actionable step to resolve it
Start with Critical issues — they have the highest impact on rankings and are typically the quickest to fix (missing tags, broken links, redirect chains).

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Common Issues Found in Audits

Pages without a meta description miss the opportunity to control how they appear in search results. Add a unique, keyword-rich meta description (150–160 characters) to every indexed page.
Title tags are one of the strongest on-page SEO signals. Each page should have a unique title (50–60 characters) that includes the primary keyword for that page.
Pages that load slowly are penalized in Core Web Vitals scoring. Common causes include unoptimized images, render-blocking scripts, and large JavaScript bundles.
Images without alt text are invisible to search engines and inaccessible to screen readers. Add descriptive alt text to every content image.
Multiple URLs serving the same or similar content can split ranking signals. Use canonical tags to designate the preferred version of each page.

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Tracking Improvement Over Time

Run audits periodically — after deploying fixes, launching new pages, or making significant site changes — to track your score over time. The audit history list lets you compare scores across runs to confirm improvements are working.
GTM Suite does not currently auto-schedule recurring audits. Run a new audit manually from the SEO → Audits page after making changes.

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From Audit to Action

Audit recommendations surface directly on the SEO Overview dashboard as Top Recommendations — the highest-impact Critical and Warning issues from your latest audit, with a Fix Issue link to the full detail. This keeps your most pressing SEO tasks visible without having to dig into the full audit report each time.

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Troubleshooting

Audit stuck on “Processing” for more than 10 minutes
  • Refresh the page — the status updates automatically when the crawl finishes
  • If still stuck, the crawl may have timed out on a large site. Try running the audit again.
Score is lower than expected
  • Check the Critical issues first — even one or two serious technical problems can significantly drag down the overall score
  • Ensure the tracker is installed on the site so GTM Suite has the most accurate picture of your pages
Some pages are missing from the audit results
  • Pages behind login, session cookies, or IP restrictions cannot be crawled
  • Confirm the pages are publicly accessible by opening them in a private/incognito browser window
Audit failed with an error
  • Verify the Digital Experience URL is correct and the site is live
  • Check that the domain is not blocking automated crawlers via robots.txt

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