Adding Campaign Channels

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Overview

Channels are the individual marketing tactics that make up a campaign — an email sequence, a Google Ads campaign, a LinkedIn post series, or a webinar. Each channel is assigned to a buyer journey stage (Awareness through Retention) and can be linked to a connected integration for live metric sync. Channels are managed from the Campaign Detail page under each AIDA funnel stage.

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Adding a Channel

1. Open a campaign from Brand Marketing → Campaigns
2. Find the funnel stage where this channel belongs
3. Click Add Channel on that stage card
4. Select a channel type
5. Optionally link to a connected integration
6. Save

The channel appears on the stage card immediately and begins tracking once active.

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Channel Types

Channels are grouped by the buyer journey stage they typically serve, though you can assign any type to any stage:

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Linking to an Integration

Channels can be connected to a third-party platform to pull live performance metrics directly into GTM Suite.

1. When adding or editing a channel, select a connected integration from the dropdown (e.g., Mailchimp, Google Ads, LinkedIn)
2. Map the channel to a specific campaign or list in that platform using the External Campaign selector
3. Save — GTM Suite will begin syncing metrics on the next sync cycle

Sync status is shown on each channel row:

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Channel Status

Each channel has an operational status independent of its sync status: Toggle channel status from the stage detail panel using the Edit action.

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Editing a Channel

1. Click any funnel stage to expand the stage detail panel
2. Find the channel row and click Edit
3. Update the channel type, linked integration, external campaign mapping, or status
4. Save

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Removing a Channel

1. Open the stage detail panel
2. Click Edit on the channel
3. Select Delete — this removes the channel and its associated metric history from the campaign

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Channel Metrics

Once linked to an integration, each channel tracks:

• Impressions — How many times the content was shown
• Clicks — Engagement interactions
• Conversions — Actions taken (purchases, signups, form fills)
• CTR — Click-through rate

Metrics are visible in the stage detail panel and roll up into the campaign-level KPI cards at the top of the Campaign Detail page. Both Actual (measured) and Target (planned) values can be set per channel, enabling you to compare performance against your original goals.