Overview

​

Overview

The Brand Marketing section is where your GTM strategy takes shape. It connects your brand identity, your ideal customer profile, and your campaign execution into a unified workflow. Everything you define here — your brand voice, your personas, your value props — flows into the AI Campaign Assistant to produce content grounded in your actual brand and audience.

---

​

ICP Builder

Go to Brand Marketing → ICP Builder to define who you’re selling to. An Ideal Customer Profile (ICP) is the foundation of every campaign in GTM Suite. Your ICP feeds the AI assistant with the context it needs to write relevant, persona-specific content. You can create multiple ICP profiles for different segments or markets.

​

Firmographics

Define the company characteristics that make a customer a good fit:

​

Personas

Personas represent the individual buyers within a target company. Each ICP can have multiple personas.

​

Value Propositions

Value props describe the core benefits your product delivers. Add a title and description for each one. They appear as selectable options in the AI Campaign Assistant to ground generated content in your actual differentiators.

​

Case Studies

Link real customer success stories to your value props. Each case study includes a title, description, client name, and URL — and can be associated with one or more value propositions for thematic alignment.

---

​

Brand Kit

Go to Brand Marketing → Brand Kit to define your visual identity and brand voice. Your Brand Kit is used by the AI Campaign Assistant to keep all generated content on-brand. You can create multiple brand kits (e.g., one per product line or market) and designate a default.

​

Brand Identity (Logos)

Upload or link your logo variants:

​

Colors

Build your brand color palette with hex codes and usage roles:

​

Typography

Define your font stack for headings and body copy. Each font entry includes a family name, usage type (heading or body), and provider (Google Fonts, system font, or custom URL).

​

Brand Voice

The voice section directly shapes AI content generation: An AI Context Preview panel shows exactly how your voice settings will be used to instruct the AI — so you can see the effect before generating any content.

---

​

Campaigns

Go to Brand Marketing → Campaigns to manage all your campaigns.

​

Campaign List

The main campaigns page shows:

• Summary cards — Active, Completed, and Total campaign counts
• Campaign grid — Each card shows name, description, and status
• Search and filter — Find campaigns by name or filter by status (Draft, Active, Paused, Completed, Archived)

​

Campaign Detail & AIDA Funnel

Each campaign has a detail page organized around the AIDA buyer journey: Each stage shows its associated channels — the specific platforms and tactics active at that stage. Click any stage to expand a detail panel with channel list, status, conversion rate, and attribution data.

​

Campaign KPIs

Four metrics are tracked per campaign, toggleable between Actual (measured) and Target (goal) values:

​

Channels

Channels are the individual marketing tactics within a campaign, assigned to a buyer journey stage: Supported channel types: Email · SMS · Ad Platform · Social Media · Webinar · Web Page · Podcast · Direct Mail · Referral · Organic · Offline · Other Each channel can be linked to a third-party integration (e.g., Mailchimp, Google Ads, LinkedIn) for live metric sync. Channel sync status is shown as Synced, Pending, or Error.

---

​

AI Campaign Assistant

Go to Brand Marketing → Campaigns and click the AI assistant button, or navigate to Campaigns → Assistant. The Campaign Assistant generates a complete, multi-channel campaign plan in a guided 5-step wizard.

​

Step 1: Goal

Select or create a campaign, enter the campaign goal (e.g., “Increase demo requests for Q2”), and define specific measurable objectives.

​

Step 2: ICP & Personas

Select an ICP profile and choose which personas to target. The assistant uses persona data to tailor content tone and messaging.

​

Step 3: Value Propositions

Select which value props to lead with. The assistant weaves these into every channel’s copy.

​

Step 4: Offer & CTA

Define your primary offer (e.g., “Free 14-day trial”) and call-to-action (e.g., “Start Free Trial”), plus an optional launch date.

​

Step 5: Channels

Select the channels to include in the campaign, grouped by buyer journey stage.

​

AI Generation

After completing the form, the assistant generates a full campaign plan. Output varies by channel type but typically includes: All generated content is editable before use. You can review drafts, make changes, and apply them to your campaign. Note: You still need to make your own CREATIVES - our GTM Suite is not responsible for artistic generation. We encourage users to find a graphic designer / media specialist to help you take content drafts from a plan to content launch. For the best go-to-market results- don’t just outsource your creative work to an AI - even if its all the craze - nothing beats human creativity :)

---

​

Assets Library

Go to Brand Marketing → Assets to manage your marketing asset library. Upload and organize any file type — images, videos, audio, documents, or interactive assets — and associate them with specific campaigns or brand kits for easy retrieval. Filtering options:

• Search by name or description
• Filter by type (Image, Video, Audio, Document, Interactive)
• Filter by category (Logo, Banner, Social Media, Ad, Document, Icon, Photo, Lead Magnet, Print, Podcast, AR/VR)
• Filter by campaign or brand kit

Assets are paginated (20 per page) and can be downloaded or deleted at any time.

---

​

How It All Connects

The Brand Marketing section is designed to flow:

1. ICP Builder defines who you’re targeting and what resonates with them
2. Brand Kit defines how you sound and look
3. Campaign structures the plan across the buyer journey
4. AI Assistant uses your ICP + Brand Kit to generate content for each channel
5. Assets stores everything the campaign produces for reuse