Overview
The High-Intent Accounts page surfaces companies and individuals who are actively visiting your tracked Digital Experiences. Each account is scored for buying intent, so your sales and marketing teams can focus outreach on the prospects most likely to convert.
Go to GTM Intelligence → Accounts to access this page.
Account intelligence is powered by RB2B. Connect the integration from Settings → Integrations to begin receiving intent data.
The Accounts Table
Each row represents a company that has visited one of your Digital Experiences, with a matched contact where available.
| Column | Description |
|---|
| Company | Company name and logo |
| Contact | Primary matched contact — name, title, and LinkedIn link |
| Experience | Which Digital Experience they visited |
| Campaign | UTM campaign source, or “Direct / Organic” |
| Intent | Intent score (0–100%) — scores above 80% are flagged as High Priority |
| Last Visit | Relative time of most recent visit (e.g., “2 hours ago”) |
| CRM Sync | Whether the account has been pushed to your CRM |
Intent Score
The intent score is a 0–100% confidence signal indicating how strong a company’s buying signals are based on their visit behavior and firmographic data.
| Score | Label | Priority |
|---|
| > 80% | High Priority | Act quickly — strong buying signals |
| ≤ 80% | Standard | Monitor and nurture |
Filtering
Three filters are available at the top of the page:
- Search — Filter by company name
- Digital Experience — Show accounts that visited a specific tracked property
- Campaign — Filter by UTM campaign or direct/organic traffic
All filters work together and reset pagination when changed.
Account Detail
Click any company name or logo to open the Account Details drawer:
Overview tab:
- Industry, employee range, revenue, and location
- Company description and highlights
- Technology stack
- Social links and CRM record link
Signals tab:
- Company events (hiring, funding rounds, new product launches, acquisitions, IPO activity)
- Each signal shows a type badge, date, description, and a link to the source
Click any contact name or avatar to open the Person Detail drawer:
- Email address (with verification status)
- Location and job title
- Which Digital Experience they visited and from which campaign
- Last seen timestamp
- Direct LinkedIn profile link
Syncing to CRM
To push an account to your connected CRM (e.g., Salesforce):
- Open the Actions dropdown on the account row
- Click Sync to CRM
- The CRM Sync column updates to show a linked sync indicator
Once synced, click the CRM icon in the row to open the record directly in your CRM.
Sync high-priority accounts (intent score > 80%) to your CRM immediately and assign them to a sales rep for same-day outreach. Intent signals are time-sensitive — the window to act narrows quickly.
Troubleshooting
No accounts appearing
- Ensure the UXBrite tracker is installed and Verified on at least one Digital Experience
- Allow 24–48 hours after connecting the integration for the first accounts to appear
Account shows no contact
- Not all company visits can be matched to an individual contact. Company-level data is still valuable for account-based outreach.
