What Are Digital Experiences?
A Digital Experience in GTM Suite represents a website, app, or any digital property where your customers interact with your brand. Each experience gets its own tracking ID, metrics dashboard, session recordings, conversion goals, and journey maps — giving you complete visibility into how visitors move through your product.Session Recording
Watch real user sessions with full DOM replay, event timelines, and AI-generated behavior summaries.
User Journey Maps
Visually map the key flows visitors take — from landing to conversion — and track completion at every step.
Conversion Goals
Define what counts as a conversion (page visit, form submit, custom event) and track goal completion across sessions.
Performance Metrics
Monitor visitors, conversions, conversion rate, and bounce rate with period-over-period trend data.
Supported Property Types
You can create a Digital Experience for any customer-facing property:| Type | Description |
|---|---|
| Website | Marketing sites, landing pages, docs |
| Mobile App (iOS / Android) | Native mobile applications |
| Progressive Web App (PWA) | Browser-based app experiences |
| Desktop App | Electron or native desktop products |
| Smart TV | Connected TV apps |
| Wearable | Wearable device interfaces |
Experience Dashboard
Each Digital Experience has a dedicated detail page showing:Performance Overview
Four key metrics tracked against the previous period:| Metric | Description |
|---|---|
| Web Visitors | Unique visitors in the selected time range |
| Total Conversions | Sessions where at least one active goal triggered |
| Conversion Rate | Conversions ÷ Visitors |
| Bounce Rate | Sessions with a single pageview and no interaction |
Tracker Status
The snippet installation status is shown directly on the dashboard. A Verified badge confirms the tracker is live and sending data. See Tracker Install to set this up.Session Recordings
Every visitor session is captured as a full DOM recording using rrweb. From the Sessions table on any experience, click View to open the session replay viewer. The replay viewer shows:- A video-like playback of every click, scroll, and form interaction
- A scrollable event timeline on the right (click any event to jump to that moment)
- Metadata: device, browser, OS, duration, referrer, and location
- An AI Summary with engagement level, intent signals, friction points, and conversion events
| Event | What It Represents |
|---|---|
| Page View | Visited a new URL |
| Click | Clicked any element |
| Form Submit | Submitted a form |
| Scroll | Reached a scroll depth milestone |
| Page Exit | Left the page |
| Custom Event | Developer-defined interaction |
Conversion Goals
Goals define what a “conversion” means for each experience. When an active goal triggers during a session, that session is counted as converted. Goal types:| Type | Triggers When… |
|---|---|
| URL | Visitor lands on a specific page (e.g. /thank-you) |
| Event | A custom event fires (e.g. signup_complete) |
| Form Submission | A specific form is submitted |
User Journey Maps
Journey maps let you model the steps you want visitors to take and measure how many actually complete each one.Building a Journey
- Open an experience and click Create A Journey — or go to Digital Experiences → User Journeys
- Choose a template (e.g. trial-to-paid, demo request, onboarding flow) or start from scratch
- Use the visual journey builder to drag-and-drop nodes and connect steps
- Configure each node (URL match, event trigger, branch logic)
- Save and publish to make the journey active
Versions
Journeys support multiple versions so you can iterate without breaking a live flow. Create a new version, test it, then promote it to active when ready. Only one version can be active at a time.The journey builder is a desktop-only interface. It is not accessible on mobile or tablet screen sizes.
Experience Status
Each experience can be in one of four states:| Status | Meaning |
|---|---|
| Draft | Created but not yet tracking live traffic |
| Live | Actively tracking visitors and sessions |
| Paused | Tracking temporarily suspended |
| Archived | Inactive; historical data preserved |
Getting Started
Create an Experience
Go to Digital Experiences and click Add New Experience. Give it a name, enter your website URL, and select the property type.
Install the Tracker
Copy your tracking snippet and add it to your site’s
<head>. See Tracker Install for framework-specific instructions.Define Conversion Goals
Add at least one goal so GTM Suite knows what to count as a conversion for this property.
Map a User Journey
Apply a template or build a journey from scratch to track how visitors progress through key flows.
Tracker Install
Add the snippet to your site and verify it’s working.
Setup Guide
Walk through the full onboarding flow from scratch.