What Are Digital Experiences?
A Digital Experience in GTM Suite represents a website, app, or any digital property where your customers interact with your brand. Each experience gets its own tracking ID, metrics dashboard, session recordings, conversion goals, and journey maps — giving you complete visibility into how visitors move through your product.Session Recording
Watch real user sessions with full DOM replay, event timelines, and AI-generated behavior summaries.
User Journey Maps
Visually map the key flows visitors take — from landing to conversion — and track completion at every step.
Conversion Goals
Define what counts as a conversion (page visit, form submit, custom event) and track goal completion across sessions.
Performance Metrics
Monitor visitors, conversions, conversion rate, and bounce rate with period-over-period trend data.
Supported Property Types
You can create a Digital Experience for any customer-facing property:| Type | Description |
|---|---|
| Website | Marketing sites, landing pages, docs |
| Mobile App (iOS / Android) | Native mobile applications |
| Progressive Web App (PWA) | Browser-based app experiences |
| Desktop App | Electron or native desktop products |
| Smart TV | Connected TV apps |
| Wearable | Wearable device interfaces |
Experience Dashboard
Each Digital Experience has a dedicated detail page showing:Performance Overview
Four key metrics tracked against the previous period:| Metric | Description |
|---|---|
| Web Visitors | Unique visitors in the selected time range |
| Total Conversions | Sessions where at least one active goal triggered |
| Conversion Rate | Conversions ÷ Visitors |
| Bounce Rate | Sessions with a single pageview and no interaction |
Tracker Status
The snippet installation status is shown directly on the dashboard. A Verified badge confirms the tracker is live and sending data. See Tracker Install to set this up.Session Recordings
Every visitor session is captured as a full DOM recording using rrweb. From the Sessions table on any experience, click View to open the session replay viewer. The replay viewer shows:- A video-like playback of every click, scroll, and form interaction
- A scrollable event timeline on the right (click any event to jump to that moment)
- Metadata: device, browser, OS, duration, referrer, and location
- An AI Summary with engagement level, intent signals, friction points, and conversion events
| Event | What It Represents |
|---|---|
| Page View | Visited a new URL |
| Click | Clicked any element |
| Form Submit | Submitted a form |
| Scroll | Reached a scroll depth milestone |
| Page Exit | Left the page |
| Custom Event | Developer-defined interaction |
Conversion Goals
Goals define what a “conversion” means for each experience. When an active goal triggers during a session, that session is counted as converted. Goal types:| Type | Triggers When… |
|---|---|
| URL | Visitor lands on a specific page (e.g. /thank-you) |
| Event | A custom event fires (e.g. signup_complete) |
| Form Submission | A specific form is submitted |
User Journey Maps
Journey maps let you model the steps you want visitors to take and measure how many actually complete each one.Building a Journey
- Open an experience and click Create A Journey — or go to Digital Experiences → User Journeys
- Choose a template (e.g. trial-to-paid, demo request, onboarding flow) or start from scratch
- Use the visual journey builder to drag-and-drop nodes and connect steps
- Configure each node (URL match, event trigger, branch logic)
- Save and publish to make the journey active
Versions
Journeys support multiple versions so you can iterate without breaking a live flow. Create a new version, test it, then promote it to active when ready. Only one version can be active at a time.The journey builder is a desktop-only interface. It is not accessible on mobile or tablet screen sizes.
Experience Status
Each experience can be in one of four states:| Status | Meaning |
|---|---|
| Draft | Created but not yet tracking live traffic |
| Live | Actively tracking visitors and sessions |
| Paused | Tracking temporarily suspended |
| Archived | Inactive; historical data preserved |
Getting Started
Create an Experience
Go to Digital Experiences and click Add New Experience. Give it a name, enter your website URL, and select the property type.
Install the Tracker
Copy your tracking snippet and add it to your site’s
<head>. See Tracker Install for framework-specific instructions.Define Conversion Goals
Add at least one goal so GTM Suite knows what to count as a conversion for this property.
Map a User Journey
Apply a template or build a journey from scratch to track how visitors progress through key flows.