> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.
# SEO & Discoverability Overview
> Research keywords, optimize content with AI, audit your site, and build backlinks — all from one unified SEO workspace.
## Overview
The SEO & Discoverability section gives you a complete toolkit for growing organic search visibility. It covers every layer of SEO execution — from discovering what your customers are searching for, to fixing technical issues on your site, to building authority through directory submissions and backlinks.
Find high-performing keywords with live search volume, CPC, and SERP data.
Rewrite and optimize content with AI, tailored to your ICP and target keywords.
Crawl your site for technical issues, score your SEO health, and track improvements over time.
Build and manage a keyword library, classified by search intent and linked to ICP profiles.
Find relevant directories, generate AI outreach emails, and track live backlinks.
Surface high-impact SEO issues from your latest audit directly on the overview dashboard.
***
## Keyword Research
Go to **SEO → Keyword Research** to discover what your ideal customers are searching for.
Enter a seed keyword, select your target country, and click **Analyze Keyword**. GTM Suite pulls live data from Google and Bing and returns:
**Primary metrics:**
| Metric | Description |
| ----------------- | --------------------------------------- |
| **Search Volume** | Average monthly searches |
| **CPC** | Cost per click in USD |
| **Competition** | Low / Medium / High competitive density |
**Search Trend Chart** — Area chart showing monthly search volume over the past 12 months with a trend percentage indicator.
**Related Keywords table** — Sortable list of related terms with volume, CPC, and competition. Save any keyword to your library with a single click, or export all results as CSV.
**SERP Analysis table** — The current top-ranking pages for the keyword, including domain, title, and a direct link to each result.
### Saving & Classifying Keywords
Saved keywords are tagged with a **search intent type**:
| Intent | Meaning |
| ----------------- | ------------------------------------------- |
| **Commercial** | Researching products/services before buying |
| **Transactional** | Ready to take action or purchase |
| **Informational** | Looking for answers or education |
| **Consideration** | Comparing options |
Keywords can also be linked to an **ICP Profile** to keep your keyword strategy aligned with your buyer personas.
***
## Saved Keywords
Go to **SEO → Saved Keywords** to manage your keyword library across the workspace.
The table shows all saved keywords with volume, CPC, competition, intent type, and saved date. You can:
* **Search** by keyword name
* **Filter** by intent type or ICP profile
* **Sort** by any column
* **Update intent** for any keyword inline
* **Bulk delete** with multi-select
***
## Copy Optimizer
Go to **SEO → Copy Optimizer** to rewrite and improve content for search engine performance.
### How It Works
1. Select a **content type** — Page SEO, Email, Ad Copy, or Social Media
2. Add your **target keywords**
3. Optionally attach an **ICP Profile** for persona-specific variants
4. Choose a **content source**:
* **Manual Entry** — Paste content directly into the editor
* **URL** — Provide a webpage URL to analyze
* **Document Upload** — Upload a file (coming soon!)
5. Click **Optimize Copy**
The copy optimizer request runs in the background but is typically completed quickly. A progress bar tracks the AI analysis in real time via WebSocket. When complete, results include:
* **Optimized meta title** with character count
* **Optimized meta description** with character count
* **Rewritten content** in a rich text editor (editable and copyable)
* **Persona-specific variants** — If an ICP is attached, separate content versions are generated for each persona
Attaching an ICP profile generates content variants tuned to different buyer personas — useful for landing pages targeting multiple audience segments.
***
## SEO Audits
Go to **SEO → Audits** to run a full technical SEO crawl on any of your Digital Experiences.
### Running an Audit
1. Select the **Digital Experience** (website) to audit
2. Click **Run Audit**
3. Monitor progress in real time — the audit runs asynchronously and updates via WebSocket
### Audit Results
Each completed audit shows an **overall SEO score** (0–100) and categorizes all discovered issues:
| Severity | Color | Meaning |
| ------------ | ------ | ---------------------------------------------- |
| **Critical** | Red | Must fix — actively hurting your rankings |
| **Warning** | Yellow | Should fix — missed optimization opportunities |
| **Info** | Blue | Nice to fix — minor improvements |
Click any audit to open the full detail report, which lists every issue in an expandable accordion with:
* Issue title and description
* Number of affected pages
* Actionable recommendation to resolve it
**Score thresholds:**
| Score | Health |
| ------ | ----------------- |
| 80–100 | Good |
| 60–79 | Fair |
| 0–59 | Needs improvement |
Audit history is paginated and sortable by date or score, so you can track improvement over time.
***
## Directories & Backlinks
Go to **SEO → Directories & Backlinks** to build domain authority through targeted directory submissions.
### How It Works
GTM Suite analyzes your business profile — pulled from your workspace, ICP, and brand kit — and surfaces a ranked list of directories matched to your industry, region, and content type. Each directory gets a **match score** (0–100).
### Stats Dashboard
The top of the page shows a live summary:
| Stat | Description |
| ---------------------- | ---------------------------------------- |
| **To Contact** | Directories not yet approached |
| **Pending** | Submissions awaiting approval |
| **Approved** | Live backlinks |
| **Avg Relevance** | Average match score across your pipeline |
| **Estimated DA Boost** | Projected domain authority increase |
| **Success Rate** | Percentage of submissions approved |
### Submitting to a Directory
1. Browse **Recommended For You** (match score ≥ 80) or search **All Directories**
2. Click **View Requirements** to see what the directory needs
3. Click **Generate Outreach Message** — AI writes a personalized email subject and body based on your business profile and the directory's focus
4. Review and edit the message, then click **Send Message** to record a pending submission
5. When approved, click **Approve** and enter the live backlink URL
### Managing Submissions
The **Submissions** tab tracks every directory you've approached:
| Status | Meaning |
| ------------ | -------------------------------------- |
| **Draft** | Outreach message saved but not sent |
| **Pending** | Submitted, awaiting directory response |
| **Approved** | Accepted — backlink is live |
| **Rejected** | Not accepted |
### Backlink Health
The **Backlinks** tab lists all live approved backlinks with domain authority, anchor text, first seen date, and current health status (Live, Broken, or Pending). Click **Refresh Backlink Status** to re-check all links.
### Adding Custom Directories
If a directory isn't in the GTM Suite database, click **Add Custom Directory** to create a workspace-specific entry with your own domain authority, category, contact info, and submission requirements.
***
## SEO Overview Dashboard
The **SEO → Overview** page is your starting point. It surfaces **Top Recommendations** pulled from your most recent audit — high and medium impact issues with a direct **Fix Issue** link.
If no audit has been run yet, an empty state prompts you to run your first one.
Run your first SEO audit and keyword research during onboarding.
Combine SEO data with account intelligence to prioritize outreach.