> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> Your GTM performance at a glance — traffic, conversions, funnel health, campaign ROI, and AI recommendations in one dashboard.

## Overview

The Analytics page gives you a unified view of how your GTM motion is performing. It pulls data from your tracked Digital Experiences, campaigns, and integrations into a single dashboard — no spreadsheet assembly required.

Go to **Analytics** in the main navigation to access it.

***

## KPI Summary

Four headline metrics appear at the top, each with a trend indicator showing change vs. the previous period:

| Metric                    | What It Tells You                                |
| ------------------------- | ------------------------------------------------ |
| **Total Traffic**         | How many visitors your properties are attracting |
| **Page Views**            | Total content consumption across your site       |
| **Conversion Rate**       | What percentage of visitors are taking action    |
| **Avg. Session Duration** | How engaged visitors are when they arrive        |

***

## Charts & Breakdowns

**Traffic Growth** — An area chart showing visitors and page views over time. Use this to spot momentum shifts and the impact of campaign launches.

**Journey Funnel** — Visualizes how visitors progress through your buyer journey stages from Awareness to Retention, with drop-off percentages at each step. This is your primary tool for identifying where the funnel is leaking.

**Traffic Sources** — Where your visitors are coming from — organic search, paid, direct, referral, social, and email.

**Top Countries** — Geographic distribution of your audience.

**Device Breakdown** — Desktop vs. mobile vs. tablet split.

**Top Performing Pages** — Which pages drive the most traffic and engagement.

**Campaign Performance** — ROI and conversion effectiveness across active campaigns.

***

## Time Period & Filters

Use the controls at the top of the page to adjust the view:

* **Date range** — Last 7 Days, Last 30 Days, Last 90 Days, Quarter-to-Date, Year-to-Date
* **Experience filter** — View all Digital Experiences together, or isolate a specific property

***

## AI Recommendations

Below the charts, GTM Suite surfaces up to four AI-powered recommendations based on your current data:

* **Improvement** — Optimizations that would lift a specific metric
* **Warning** — Signals that indicate a problem developing
* **Opportunity** — Untapped potential based on your traffic or funnel patterns

Each recommendation shows a priority level (High, Medium, or Low) and an estimated impact. Click **View Details** to see the full context and suggested action.

***

## Reports

The **Reports** tab lets you schedule and export structured reports for your team or leadership:

| Report                   | Best For                                  |
| ------------------------ | ----------------------------------------- |
| **GTM Recommendations**  | Weekly AI insights for the marketing team |
| **Executive Summary**    | KPI snapshot for leadership               |
| **Traffic Analysis**     | Deep dive on sources and trends           |
| **Conversion Funnel**    | Funnel health review                      |
| **Campaign Performance** | ROI and channel effectiveness             |
| **Audience Insights**    | Demographics and behavior patterns        |

**For each report you can:**

* Set a delivery schedule — Daily, Weekly, Monthly, or Manual
* Select which Digital Experiences to include
* Add email recipients
* Include or exclude AI recommendations
* Trigger a manual run immediately
* Download the last generated report

### Exporting Data

Click **Export** at the top of the dashboard to download the current view:

* **PDF** — Formatted for sharing in meetings or email
* **CSV** — Raw data for Excel or data tools

Exports include: Overview metrics, Traffic, Funnel, Top Pages, and Campaign data.

<CardGroup cols={2}>
  <Card icon="bar-chart" href="/campaign-performance" title="Campaign Performance">
    Dig deeper into individual campaign health.
  </Card>

  <Card icon="globe" href="/digital-experiences" title="Digital Experiences">
    View session-level data behind the analytics.
  </Card>
</CardGroup>