> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing Campaigns

> Track performance, manage channels, and monitor your campaign's progress through the AIDA buyer journey.

## Overview

The Campaign Detail page gives you a full picture of a single campaign — its performance metrics, the channels active at each stage of the buyer journey, and how leads are progressing from awareness through to conversion.

Open any campaign from **Brand Marketing → Campaigns** to access its detail page.

***

## Campaign Header

The top of the page shows:

* **Campaign name and description**
* **Status badge** — Draft, Active, Paused, Completed, or Archived
* **Last updated** timestamp
* **Actions** — Edit campaign details, archive, or delete

To change a campaign's status (e.g., activate a draft or pause a running campaign), use the status controls in the header.

***

## KPI Metrics

Four key metrics are tracked at the campaign level:

| Metric                   | Description                                    |
| ------------------------ | ---------------------------------------------- |
| **Campaign Reach**       | Total impressions across all channels          |
| **Avg. Conversion Rate** | Blended conversion rate across channels        |
| **Avg. Time to Convert** | From first touch to completed conversion       |
| **New Customers**        | Total customers acquired through this campaign |

### Actual vs Target

Use the toggle to switch between:

* **Actual** — Real measured data pulled from connected integrations
* **Target** — The goal values you set when planning the campaign

Comparing actual against target at a glance tells you whether the campaign is on track without digging into individual channel reports.

***

## AIDA Funnel

The main section of the campaign detail page is an **AIDA funnel** — a visual representation of your campaign's channels organized by buyer journey stage.

| Stage         | Color   | Purpose                                             |
| ------------- | ------- | --------------------------------------------------- |
| **Awareness** | Blue    | Getting your message in front of the right audience |
| **Interest**  | Cyan    | Building engagement and educating prospects         |
| **Desire**    | Purple  | Creating intent and urgency                         |
| **Action**    | Emerald | Converting leads into customers                     |
| **Retention** | Orange  | Keeping customers engaged after conversion          |

Each stage card shows the channels assigned to it and a summary of that stage's performance.

***

## Channels

Channels are the individual marketing tactics running within a campaign, assigned to a specific buyer journey stage.

### Adding a Channel

1. Click **Add Channel** on any stage card
2. Select the channel type (Email, Social Media, Ad Platform, etc.)
3. Optionally link the channel to a connected integration (e.g., Mailchimp, Google Ads)
4. Save the channel

**Supported channel types:** Email · SMS · Ad Platform · Social Media · Webinar · Web Page · Podcast · Direct Mail · Referral · Organic · Offline · Other

### Channel Status

Each channel shows a status badge:

| Status     | Meaning                                 |
| ---------- | --------------------------------------- |
| **Active** | Channel is running and tracking metrics |
| **Paused** | Temporarily stopped                     |

### Integration Sync

Channels linked to third-party integrations (e.g., a Google Ads campaign or Mailchimp sequence) show a **sync status**:

| Sync Status | Meaning                                        |
| ----------- | ---------------------------------------------- |
| **Synced**  | Metrics are up to date from the integration    |
| **Pending** | Sync in progress                               |
| **Error**   | Sync failed — check the integration connection |

***

## Stage Detail Panel

Click any funnel stage to expand its **detail panel**, which shows:

* A list of all channels in that stage with their type, status, and title
* **Conversion rate** for that stage (percentage of visitors who progressed to the next stage)
* **Next stage volume** — how many leads moved forward
* **Edit** and **View** actions per channel
* **View Source Attribution** — breaks down which traffic sources drove activity at this stage

***

## Source Attribution

Click **View Source Attribution** on any stage to see which sources (organic search, paid ads, email, direct, referral, etc.) drove visitors into that part of the funnel.

This helps identify which channels are pulling their weight and where budget or attention should be shifted.

***

## Editing a Campaign

To update campaign details — name, description, dates, budget, or associated ICP — click **Edit** in the campaign header. Changes save immediately.

To update a channel's configuration or linked integration, click **Edit** on the channel row within the stage detail panel.

***

## Archiving and Deleting

* **Archive** — Removes the campaign from the active list but preserves all data. Archived campaigns can be filtered in the campaign list. Use this for completed campaigns you want to keep for reference.
* **Delete** — Permanently removes the campaign and all associated channel data. This cannot be undone.

<Warning>
  Deleting a campaign removes all channel metrics and performance history. Archive instead if you may need the data later.
</Warning>

<CardGroup cols={2}>
  <Card title="Campaign Assistant" icon="sparkles" href="/campaign-assistant">
    Generate content and channels for a new campaign with AI.
  </Card>

  <Card title="Integrations" icon="plug" href="/integrations">
    Connect ad platforms and email tools to sync channel metrics.
  </Card>
</CardGroup>