> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Digital Experiences
> Track user behavior, replay sessions, map journeys, and optimize conversions across your web and mobile properties.
## What Are Digital Experiences?
A **Digital Experience** in GTM Suite represents a website, app, or any digital property where your customers interact with your brand. Each experience gets its own tracking ID, metrics dashboard, session recordings, conversion goals, and journey maps — giving you complete visibility into how visitors move through your product.
Watch real user sessions with full DOM replay, event timelines, and AI-generated behavior summaries.
Visually map the key flows visitors take — from landing to conversion — and track completion at every step.
Define what counts as a conversion (page visit, form submit, custom event) and track goal completion across sessions.
Monitor visitors, conversions, conversion rate, and bounce rate with period-over-period trend data.
***
## Supported Property Types
You can create a Digital Experience for any customer-facing property:
| Type | Description |
| ------------------------------ | ------------------------------------ |
| **Website** | Marketing sites, landing pages, docs |
| **Mobile App (iOS / Android)** | Native mobile applications |
| **Progressive Web App (PWA)** | Browser-based app experiences |
| **Desktop App** | Electron or native desktop products |
| **Smart TV** | Connected TV apps |
| **Wearable** | Wearable device interfaces |
***
## Experience Dashboard
Each Digital Experience has a dedicated detail page showing:
### Performance Overview
Four key metrics tracked against the previous period:
| Metric | Description |
| --------------------- | -------------------------------------------------- |
| **Web Visitors** | Unique visitors in the selected time range |
| **Total Conversions** | Sessions where at least one active goal triggered |
| **Conversion Rate** | Conversions ÷ Visitors |
| **Bounce Rate** | Sessions with a single pageview and no interaction |
### Tracker Status
The snippet installation status is shown directly on the dashboard. A **Verified** badge confirms the tracker is live and sending data. See [Tracker Install](/tracker-install) to set this up.
***
## Session Recordings
Every visitor session is captured as a full DOM recording using rrweb. From the **Sessions** table on any experience, click **View** to open the session replay viewer.
**The replay viewer shows:**
* A video-like playback of every click, scroll, and form interaction
* A scrollable event timeline on the right (click any event to jump to that moment)
* Metadata: device, browser, OS, duration, referrer, and location
* An **AI Summary** with engagement level, intent signals, friction points, and conversion events
**Event types captured in the timeline:**
| Event | What It Represents |
| ------------ | -------------------------------- |
| Page View | Visited a new URL |
| Click | Clicked any element |
| Form Submit | Submitted a form |
| Scroll | Reached a scroll depth milestone |
| Page Exit | Left the page |
| Custom Event | Developer-defined interaction |
Use the AI Summary to quickly identify friction points without watching the full recording. Look for sessions with **Low** engagement or flagged friction points first.
***
## Conversion Goals
Goals define what a "conversion" means for each experience. When an active goal triggers during a session, that session is counted as converted.
**Goal types:**
| Type | Triggers When... |
| ------------------- | ---------------------------------------------------- |
| **URL** | Visitor lands on a specific page (e.g. `/thank-you`) |
| **Event** | A custom event fires (e.g. `signup_complete`) |
| **Form Submission** | A specific form is submitted |
You can add multiple goals per experience, and toggle each one on or off without deleting it.
***
## User Journey Maps
Journey maps let you model the steps you *want* visitors to take and measure how many actually complete each one.
### Building a Journey
1. Open an experience and click **Create A Journey** — or go to **Digital Experiences → User Journeys**
2. Choose a **template** (e.g. trial-to-paid, demo request, onboarding flow) or start from scratch
3. Use the **visual journey builder** to drag-and-drop nodes and connect steps
4. Configure each node (URL match, event trigger, branch logic)
5. Save and **publish** to make the journey active
### Versions
Journeys support multiple versions so you can iterate without breaking a live flow. Create a new version, test it, then promote it to active when ready. Only one version can be active at a time.
The journey builder is a desktop-only interface. It is not accessible on mobile or tablet screen sizes.
***
## Experience Status
Each experience can be in one of four states:
| Status | Meaning |
| ------------ | ----------------------------------------- |
| **Draft** | Created but not yet tracking live traffic |
| **Live** | Actively tracking visitors and sessions |
| **Paused** | Tracking temporarily suspended |
| **Archived** | Inactive; historical data preserved |
You can change the status from the experience detail page at any time.
***
## Getting Started
Go to **Digital Experiences** and click **Add New Experience**. Give it a name, enter your website URL, and select the property type.
Copy your tracking snippet and add it to your site's ``. See [Tracker Install](/tracker-install) for framework-specific instructions.
Add at least one goal so GTM Suite knows what to count as a conversion for this property.
Apply a template or build a journey from scratch to track how visitors progress through key flows.
Once traffic flows in, open the Sessions table and watch recordings to understand real user behavior.
Add the snippet to your site and verify it's working.
Walk through the full onboarding flow from scratch.