> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Enabling Reports

> Schedule automated GTM reports delivered to your inbox — or export on demand.

## Overview

Reports let you package your GTM analytics into structured, shareable documents — delivered automatically on a schedule or triggered manually. Go to **Analytics → Reports** to set them up.

***

## Available Reports

| Report                   | What It Contains                                                       |
| ------------------------ | ---------------------------------------------------------------------- |
| **GTM Recommendations**  | AI-powered insights and prioritized actions based on your current data |
| **Executive Summary**    | High-level KPI snapshot designed for leadership review                 |
| **Traffic Analysis**     | Traffic sources, trends, and growth patterns                           |
| **Conversion Funnel**    | Funnel stage performance and drop-off rates                            |
| **Campaign Performance** | ROI and effectiveness across active campaigns                          |
| **Audience Insights**    | Demographics, device breakdown, and behavior patterns                  |

***

## Enabling a Report

Each report card has its own settings. To enable one:

1. Find the report in the **Reports** tab
2. Select a **delivery schedule** — Daily, Weekly, Monthly, or Manual
3. Choose which **Digital Experiences** to include (or select all)
4. Add one or more **email recipients**
5. Toggle **Include AI Recommendations** on or off
6. Click **Enable Report**

Once enabled, the report will generate automatically on your chosen schedule and be sent to all listed recipients.

<Tip>
  Start with **Executive Summary** on a weekly cadence for leadership visibility, and **GTM Recommendations** for your marketing team to action each week.
</Tip>

***

## Running a Report Manually

Click **Run Now** on any report to generate it immediately, regardless of the schedule. Useful before a meeting or when you want a fresh snapshot after a campaign launch.

***

## Downloading Reports

Click **View Report** or **Download** on any report card to access the last generated version.

* **PDF** — Formatted for sharing in presentations or email
* **CSV** — Raw data for further analysis in Excel or BI tools

***

## Disabling a Report

To stop a scheduled report, open its settings and set the schedule to **Manual**, or remove all recipients. The report history is preserved and can be re-enabled at any time.

<CardGroup cols={2}>
  <Card title="Analytics" icon="bar-chart" href="/analytics">
    Explore the full analytics dashboard.
  </Card>

  <Card title="Campaign Performance" icon="megaphone" href="/campaign-performance">
    Understand what's driving your GTM results.
  </Card>
</CardGroup>