> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Build your brand foundation, define your ideal customer, create multi-channel campaigns, and generate content with AI — all in one place.

## Overview

The Brand Marketing section is where your GTM strategy takes shape. It connects your brand identity, your ideal customer profile, and your campaign execution into a unified workflow. Everything you define here — your brand voice, your personas, your value props — flows into the AI Campaign Assistant to produce content grounded in your actual brand and audience.

<CardGroup cols={3}>
  <Card icon="person" title="ICP Builder">
    Define your ideal customer — firmographics, personas, value propositions, and case studies.
  </Card>

  <Card icon="palette" title="Brand Kit">
    Set your visual identity and brand voice so every AI-generated output stays on-brand.
  </Card>

  <Card icon="megaphone" title="Campaigns">
    Plan and manage multi-channel campaigns with an AIDA funnel view and live performance metrics.
  </Card>

  <Card icon="sparkles" title="AI Campaign Assistant">
    Generate a full campaign plan — social posts, email sequences, ad copy, and more — in minutes.
  </Card>

  <Card icon="folder" title="Assets Library">
    Store, organize, and retrieve brand assets across campaigns and brand kits.
  </Card>
</CardGroup>

***

## ICP Builder

Go to **Brand Marketing → ICP Builder** to define who you're selling to.

An **Ideal Customer Profile (ICP)** is the foundation of every campaign in GTM Suite. Your ICP feeds the AI assistant with the context it needs to write relevant, persona-specific content. You can create multiple ICP profiles for different segments or markets.

### Firmographics

Define the company characteristics that make a customer a good fit:

| Field               | Description                                                 |
| ------------------- | ----------------------------------------------------------- |
| **Company Size**    | One or more employee count ranges (e.g., 50–200, 500–1,000) |
| **Industry**        | Target industries as tags (e.g., Fintech, SaaS, Healthcare) |
| **Location**        | HQ regions or countries (e.g., United States, EMEA)         |
| **Technology Used** | Software the company uses (e.g., Salesforce, AWS)           |
| **Tech Categories** | Broader categories (e.g., CRM, Cloud Infrastructure)        |

### Personas

Personas represent the individual buyers within a target company. Each ICP can have multiple personas.

| Field              | Description                                               |
| ------------------ | --------------------------------------------------------- |
| **Job Title**      | E.g., VP of Marketing, Head of Growth                     |
| **Seniority**      | C-Level, VP, Director, Manager, or Individual Contributor |
| **Function**       | Department or team (e.g., Marketing, Sales, IT)           |
| **Location**       | Can differ from the company HQ                            |
| **Other Criteria** | Additional keywords or qualifiers                         |

### Value Propositions

Value props describe the core benefits your product delivers. Add a title and description for each one. They appear as selectable options in the AI Campaign Assistant to ground generated content in your actual differentiators.

### Case Studies

Link real customer success stories to your value props. Each case study includes a title, description, client name, and URL — and can be associated with one or more value propositions for thematic alignment.

<Tip>
  The more complete your ICP, the better your AI-generated campaign content will be. At minimum, add at least one persona and one value prop before running the Campaign Assistant.
</Tip>

***

## Brand Kit

Go to **Brand Marketing → Brand Kit** to define your visual identity and brand voice.

Your Brand Kit is used by the AI Campaign Assistant to keep all generated content on-brand. You can create multiple brand kits (e.g., one per product line or market) and designate a default.

### Brand Identity (Logos)

Upload or link your logo variants:

| Usage         | Description                  |
| ------------- | ---------------------------- |
| **Primary**   | Main logo for most use cases |
| **Secondary** | Alternate version or lockup  |
| **Favicon**   | Browser tab icon             |
| **Icon**      | Square icon variant          |

### Colors

Build your brand color palette with hex codes and usage roles:

| Role           | Description                       |
| -------------- | --------------------------------- |
| **Primary**    | Main brand color                  |
| **Secondary**  | Supporting color                  |
| **Accent**     | Highlight or call-to-action color |
| **Background** | Page or section backgrounds       |
| **Text**       | Body and heading text colors      |

### Typography

Define your font stack for headings and body copy. Each font entry includes a family name, usage type (heading or body), and provider (Google Fonts, system font, or custom URL).

### Brand Voice

The voice section directly shapes AI content generation:

| Field                 | Description                                                                    |
| --------------------- | ------------------------------------------------------------------------------ |
| **Tone Adjectives**   | Tags describing your brand personality (e.g., Professional, Witty, Empathetic) |
| **Mission Statement** | A 2–3 sentence description of your company and what it does                    |
| **Vision Statement**  | Optional long-term direction statement                                         |
| **Keywords**          | Brand messaging terms to reinforce across content                              |

An **AI Context Preview** panel shows exactly how your voice settings will be used to instruct the AI — so you can see the effect before generating any content.

***

## Campaigns

Go to **Brand Marketing → Campaigns** to manage all your campaigns.

### Campaign List

The main campaigns page shows:

* **Summary cards** — Active, Completed, and Total campaign counts
* **Campaign grid** — Each card shows name, description, and status
* **Search and filter** — Find campaigns by name or filter by status (Draft, Active, Paused, Completed, Archived)

### Campaign Detail & AIDA Funnel

Each campaign has a detail page organized around the **AIDA buyer journey**:

| Stage         | Color   | Intent                                            |
| ------------- | ------- | ------------------------------------------------- |
| **Awareness** | Blue    | Getting your message in front of the right people |
| **Interest**  | Cyan    | Building engagement with your brand               |
| **Desire**    | Purple  | Creating intent and urgency                       |
| **Action**    | Emerald | Converting leads into customers                   |
| **Retention** | Orange  | Keeping customers engaged post-conversion         |

Each stage shows its associated **channels** — the specific platforms and tactics active at that stage. Click any stage to expand a detail panel with channel list, status, conversion rate, and attribution data.

### Campaign KPIs

Four metrics are tracked per campaign, toggleable between **Actual** (measured) and **Target** (goal) values:

| Metric                   | Description                             |
| ------------------------ | --------------------------------------- |
| **Campaign Reach**       | Total impressions across all channels   |
| **Avg. Conversion Rate** | Blended conversion rate across channels |
| **Avg. Time To Convert** | From first touch to conversion          |
| **New Customers**        | Total customers acquired                |

### Channels

Channels are the individual marketing tactics within a campaign, assigned to a buyer journey stage:

**Supported channel types:** Email · SMS · Ad Platform · Social Media · Webinar · Web Page · Podcast · Direct Mail · Referral · Organic · Offline · Other

Each channel can be linked to a third-party integration (e.g., Mailchimp, Google Ads, LinkedIn) for live metric sync. Channel sync status is shown as Synced, Pending, or Error.

***

## AI Campaign Assistant

Go to **Brand Marketing → Campaigns** and click the AI assistant button, or navigate to **Campaigns → Assistant**.

The Campaign Assistant generates a complete, multi-channel campaign plan in a guided 5-step wizard.

### Step 1: Goal

Select or create a campaign, enter the campaign goal (e.g., "Increase demo requests for Q2"), and define specific measurable objectives.

### Step 2: ICP & Personas

Select an ICP profile and choose which personas to target. The assistant uses persona data to tailor content tone and messaging.

### Step 3: Value Propositions

Select which value props to lead with. The assistant weaves these into every channel's copy.

### Step 4: Offer & CTA

Define your primary offer (e.g., "Free 14-day trial") and call-to-action (e.g., "Start Free Trial"), plus an optional launch date.

### Step 5: Channels

Select the channels to include in the campaign, grouped by buyer journey stage.

### AI Generation

After completing the form, the assistant generates a full campaign plan. Output varies by channel type but typically includes:

| Channel          | Generated Content                                           |
| ---------------- | ----------------------------------------------------------- |
| **Social Media** | Posts with a drag-and-drop scheduling calendar              |
| **Email**        | Multi-email drip sequences with subject lines and body copy |
| **Google Ads**   | Text ads, responsive search ads, and keyword lists          |
| **SEO**          | Topic and keyword recommendations for organic content       |
| **Landing Page** | Page copy and headline suggestions                          |

All generated content is editable before use. You can review drafts, make changes, and apply them to your campaign.

**Note:** You still need to <u>make your own CREATIVES - our GTM Suite is not responsible for artistic generation</u>. We encourage users to find a graphic designer / media specialist to help you take content drafts from a plan to content launch. For the best go-to-market results- don't just outsource your creative work to an AI - even if its all the craze - nothing beats human creativity :)

***

## Assets Library

Go to **Brand Marketing → Assets** to manage your marketing asset library.

Upload and organize any file type — images, videos, audio, documents, or interactive assets — and associate them with specific campaigns or brand kits for easy retrieval.

**Filtering options:**

* Search by name or description
* Filter by type (Image, Video, Audio, Document, Interactive)
* Filter by category (Logo, Banner, Social Media, Ad, Document, Icon, Photo, Lead Magnet, Print, Podcast, AR/VR)
* Filter by campaign or brand kit

Assets are paginated (20 per page) and can be downloaded or deleted at any time.

***

## How It All Connects

The Brand Marketing section is designed to flow:

1. **ICP Builder** defines who you're targeting and what resonates with them
2. **Brand Kit** defines how you sound and look
3. **Campaign** structures the plan across the buyer journey
4. **AI Assistant** uses your ICP + Brand Kit to generate content for each channel
5. **Assets** stores everything the campaign produces for reuse

<CardGroup cols={2}>
  <Card icon="book-open" href="/setup-guide" title="Setup Guide">
    Walk through ICP and Brand Kit setup as part of onboarding.
  </Card>

  <Card icon="bar-chart" href="/analytics" title="Analytics">
    Measure campaign performance across channels.
  </Card>
</CardGroup>