> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.
# SEO Audits
> Run automated technical SEO crawls on your websites, score your SEO health, and track improvements over time. This functionality is ideal for branding websites (Wordpress, Wix, Webflow, etc.) - if you have regular web app - ensure that your pages have SEO defined metadata (NextJS apps handle this easier than say - React)
## Overview
SEO Audits crawl your website and analyze it for technical issues that affect search engine performance. Each audit produces an overall health score, a categorized list of issues by severity, and actionable recommendations to fix them.
Go to **SEO → Audits** to run your first audit or view past results.
***
## Running an Audit
1. Select the **Digital Experience** (website) you want to crawl from the dropdown
2. Click **Run Audit**
3. The audit runs asynchronously — a progress bar tracks completion in real time
Audits crawl publicly accessible pages only. Pages behind authentication, paywalls, or VPNs will not be included in the crawl.
The audit typically completes within a few minutes depending on the size of your site. You can navigate away — the audit continues in the background and the result will appear in your audit history when complete.
***
## Audit Status
| Status | Meaning |
| -------------- | -------------------------------------------- |
| **Pending** | Audit queued and waiting to start |
| **Processing** | Crawl in progress |
| **Completed** | Results are ready to view |
| **Failed** | Crawl encountered an error — retry the audit |
***
## Audit History
All past and in-progress audits appear in the audit list, sortable and filterable:
* **Filter by Digital Experience** — Show audits for a specific website only
* **Sort by** — Created Date or Overall Score (ascending or descending)
**Each row in the list shows:**
| Column | Description |
| ----------------- | ------------------------------------------- |
| **Site** | The Digital Experience that was audited |
| **Overall Score** | 0–100 health score with color-coded circle |
| **Status** | Current audit state |
| **Progress** | Completion percentage bar |
| **Issues** | Count of Critical, Warning, and Info issues |
| **Created Date** | When the audit was started |
Click **View Details** on any completed audit to open the full report.
***
## Reading an Audit Report
### Overall Score
A circular score indicator at the top of the report shows your site's SEO health at a glance:
| Score | Health |
| ---------- | ------------------------------------------------ |
| **80–100** | Good — site is well-optimized |
| **60–79** | Fair — notable issues to address |
| **0–59** | Needs improvement — significant problems present |
### Issue Summary
Three cards beneath the score show a count of issues by severity:
| Severity | Color | Priority |
| ------------ | ------ | -------------------------------------------- |
| **Critical** | Red | Fix immediately — actively hurting rankings |
| **Warning** | Yellow | Fix soon — missed optimization opportunities |
| **Info** | Blue | Fix when possible — minor improvements |
### Issue List
Every discovered issue appears in an expandable accordion. Click any issue to see:
* **Title** — What the issue is (e.g. "Missing meta descriptions")
* **Description** — A detailed explanation of why it matters
* **Affected pages** — How many pages are impacted
* **Recommendation** — A specific, actionable step to resolve it
Start with Critical issues — they have the highest impact on rankings and are typically the quickest to fix (missing tags, broken links, redirect chains).
***
## Common Issues Found in Audits
Pages without a meta description miss the opportunity to control how they appear in search results. Add a unique, keyword-rich meta description (150–160 characters) to every indexed page.
Title tags are one of the strongest on-page SEO signals. Each page should have a unique title (50–60 characters) that includes the primary keyword for that page.
Pages that load slowly are penalized in Core Web Vitals scoring. Common causes include unoptimized images, render-blocking scripts, and large JavaScript bundles.
Links pointing to 404 pages waste crawl budget and create a poor user experience. Audit results list each broken URL and the pages that link to it.
Images without alt text are invisible to search engines and inaccessible to screen readers. Add descriptive alt text to every content image.
Multiple URLs serving the same or similar content can split ranking signals. Use canonical tags to designate the preferred version of each page.
***
## Tracking Improvement Over Time
Run audits periodically — after deploying fixes, launching new pages, or making significant site changes — to track your score over time. The audit history list lets you compare scores across runs to confirm improvements are working.
GTM Suite does not currently auto-schedule recurring audits. Run a new audit manually from the **SEO → Audits** page after making changes.
***
## From Audit to Action
Audit recommendations surface directly on the **SEO Overview** dashboard as **Top Recommendations** — the highest-impact Critical and Warning issues from your latest audit, with a **Fix Issue** link to the full detail.
This keeps your most pressing SEO tasks visible without having to dig into the full audit report each time.
***
## Troubleshooting
**Audit stuck on "Processing" for more than 10 minutes**
* Refresh the page — the status updates automatically when the crawl finishes
* If still stuck, the crawl may have timed out on a large site. Try running the audit again.
**Score is lower than expected**
* Check the Critical issues first — even one or two serious technical problems can significantly drag down the overall score
* Ensure the tracker is installed on the site so GTM Suite has the most accurate picture of your pages
**Some pages are missing from the audit results**
* Pages behind login, session cookies, or IP restrictions cannot be crawled
* Confirm the pages are publicly accessible by opening them in a private/incognito browser window
**Audit failed with an error**
* Verify the Digital Experience URL is correct and the site is live
* Check that the domain is not blocking automated crawlers via `robots.txt`
Overview of all SEO tools in GTM Suite.
Fix content issues surfaced in your audit with AI-powered rewrites.