> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uxbrite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adding Campaign Channels

> Add and manage the marketing channels that execute your campaign across each stage of the buyer journey.

## Overview

Channels are the individual marketing tactics that make up a campaign — an email sequence, a Google Ads campaign, a LinkedIn post series, or a webinar. Each channel is assigned to a **buyer journey stage** (Awareness through Retention) and can be linked to a connected integration for live metric sync.

Channels are managed from the **Campaign Detail** page under each AIDA funnel stage.

***

## Adding a Channel

1. Open a campaign from **Brand Marketing → Campaigns**
2. Find the funnel stage where this channel belongs
3. Click **Add Channel** on that stage card
4. Select a **channel type**
5. Optionally link to a connected integration
6. Save

The channel appears on the stage card immediately and begins tracking once active.

***

## Channel Types

Channels are grouped by the buyer journey stage they typically serve, though you can assign any type to any stage:

| Channel Type     | Common Stage              |
| ---------------- | ------------------------- |
| **Email**        | Desire, Action, Retention |
| **SMS**          | Desire, Retention         |
| **Ad Platform**  | Awareness, Action         |
| **Social Media** | Awareness, Interest       |
| **Webinar**      | Interest, Desire          |
| **Web Page**     | Interest, Action          |
| **Podcast**      | Awareness                 |
| **Direct Mail**  | Desire                    |
| **Referral**     | Awareness, Retention      |
| **Organic**      | Interest                  |
| **Offline**      | Awareness                 |
| **Other**        | Any                       |

***

## Linking to an Integration

Channels can be connected to a third-party platform to pull live performance metrics directly into GTM Suite.

1. When adding or editing a channel, select a **connected integration** from the dropdown (e.g., Mailchimp, Google Ads, LinkedIn)
2. Map the channel to a specific campaign or list in that platform using the **External Campaign** selector
3. Save — GTM Suite will begin syncing metrics on the next sync cycle

**Sync status** is shown on each channel row:

| Status      | Meaning                                                                         |
| ----------- | ------------------------------------------------------------------------------- |
| **Synced**  | Metrics are current                                                             |
| **Pending** | Sync in progress                                                                |
| **Error**   | Sync failed — check the integration connection in [Integrations](/integrations) |

<Note>
  Only integrations already connected in **Settings → Integrations** appear as options. Add integrations there first before linking channels.
</Note>

***

## Channel Status

Each channel has an operational status independent of its sync status:

| Status     | Meaning                                                       |
| ---------- | ------------------------------------------------------------- |
| **Active** | Channel is live and contributing to campaign metrics          |
| **Paused** | Temporarily stopped — metrics stop updating until reactivated |

Toggle channel status from the stage detail panel using the **Edit** action.

***

## Editing a Channel

1. Click any funnel stage to expand the **stage detail panel**
2. Find the channel row and click **Edit**
3. Update the channel type, linked integration, external campaign mapping, or status
4. Save

***

## Removing a Channel

1. Open the stage detail panel
2. Click **Edit** on the channel
3. Select **Delete** — this removes the channel and its associated metric history from the campaign

<Warning>
  Deleting a channel removes its metric history from the campaign view. If you want to stop tracking temporarily without losing data, set the channel status to **Paused** instead.
</Warning>

***

## Channel Metrics

Once linked to an integration, each channel tracks:

* **Impressions** — How many times the content was shown
* **Clicks** — Engagement interactions
* **Conversions** — Actions taken (purchases, signups, form fills)
* **CTR** — Click-through rate

Metrics are visible in the stage detail panel and roll up into the campaign-level KPI cards at the top of the Campaign Detail page.

Both **Actual** (measured) and **Target** (planned) values can be set per channel, enabling you to compare performance against your original goals.

<CardGroup cols={2}>
  <Card title="Managing Campaigns" icon="layout-dashboard" href="/managing-campaigns">
    Overview of the Campaign Detail page and AIDA funnel.
  </Card>

  <Card title="Integrations" icon="plug" href="/integrations">
    Connect ad platforms and email tools to enable metric sync.
  </Card>
</CardGroup>